Marketing Currents - Business and Marketing Current Events
Category: Consumer Behavior

Hyatt CEO says demand for travel is ‘alive and well’

After closing 35% of its global properties in April 2020, Hyatt Hotels CEO and President Mark Hoplamazian said he is happy to see operations at the hotel giant returning to normal.  As of March 31, 96% of the Chicago-based hospitality company’s more than 1,000 properties were back up and running, and occupancy rates –

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Starbucks Sets Sights on 40 Million Rewards Members

Quarantine life, unemployment surges, and remote work stripped mobility out of the restaurant equation for many customers. Arguably, this COVID-19 reality flashed sharpest at brands that court habitual business—namely early dayparts, like breakfast and solo coffee trips. Click here to read the story at Discussion Questions: What is brand

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Will a virtual quick serve restaurant drive Pepsi’s cola sales?

Pepsi has debuted a virtual quick service restaurant concept that seeks to pair the brand’s colas with a variety of complementary foods, such as burgers, chicken sandwiches and ribs. Click here to read the story at Discussion Questions: What is a quick service restaurant? What is distribution? Why do you think

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Impossible Foods eyes meat eaters in first national ad push

Impossible Foods seeks to tap into the greater availability of its products with an integrated, TV-focused campaign that demonstrates how its plant-based foods help consumers avoid the environmental effects of livestock without compromising on taste, nutrition, convenience or family traditions, according to CEO and founder Dr. Patrick O. Brown. Click

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