Brands
Dog soda? Yeah, that’s a thing (and it’s pricey)
If you’re a dog owner and you’ve been thinking that there just aren’t enough flavored beverages for pooches, worry no more. Click here to read the story at yahoo.com. Discussion Questions:
Differentiation
As olive oil’s popularity rises over perceived health benefits, so do prices. Here’s why.
If you purchased olive oil in the last few months, chances are you’ve noticed a price change. Click here to read the story at usatoday.com. Discussion Questions:
Cause Marketing
How Selena Gomez’s Wondermind keeps growing
Selena Gomez, star of Hulu’s Only Murders in the Building and founder of Rare Beauty, has been open about her struggles with mental health throughout her career: The actress and singer has spoken about dealing with anxiety and depression, revealing in 2020 that she’d been diagnosed with bipolar disorder. Click Read more…
Competition
Taco Bell throws shade at McDonald’s with debut of ‘premium’ nuggets. ‘This is real chicken.’
There’s nothing Mexican about chicken nuggets, but that doesn’t bother Taco Bell. Starting today, October 12, the chain is testing Crispy Chicken Nuggets in select stores as the chain plans to disrupt a category where it sees weakness. Click here to read the story at businessinsider.com. Discussion Questions:
Competition
United unveils new first-class seats in nearly once-in-a-decade refresh
United Airlines on Wednesday unveiled its first new seat in nearly a decade for passengers at the front of the plane, becoming the latest carrier to upgrade its cabin as airlines battle for high-paying travelers. Click here to read the story at cnbc.com. Discussion Questions:
Branding
How Bazooka Gum uses nostalgia to drive sweet success
In 1947, Topps created a bright pink bubble gum square with an initially tough chew, a sweet smell and powerful sugary taste of fruit and cotton candy. Click here to read the story at marketingdive.com. Discussion Questions:
Brands
Why these chunky, ugly running shoes are selling like crazy
Sneakers designed to feel like running barefoot used to be the hottest phenomenon in exercise. Now, the opposite is true. The ugliest, chunkiest sneaker brand is flying off the shelves. Click here to read the story at cnn.com. Discussion Questions:
Branding
Tillamook wants to be nation’s favorite brand
It’s been a year since Oregon’s Tillamook County Creamery Association won recognition as a Certified B Corporation for its sustainable and worker-friendly farming practices. Now the dairy cooperative wants to use that designation to build credibility and trust beyond the West Coast. Click here to read the story at farmprogress.com. Read more…
Branding
McCormick’s plastic spice bottles changed to maintain freshness longer
McCormick, known for its line of herbs and spices, announced last week a redesign of its core red cap-branded product packaging for the first time in nearly 40 years. It has designed the new packaging to better maintain freshness and minimize food waste while incorporating recycled content. Click here to read the Read more…
Differentiation
Culinary marketplace Shef whips up nationwide expansion with new funding, growth ingredients
In its quest to turn the culinary talents of passionate home cooks into small businesses, Shef, a chef-to-consumer marketplace, is now taking those efforts nationwide. Click here to read the story at techcrunch.com. Discussion Questions: