Marketing Currents - Business and Marketing Current Events

Culinary marketplace Shef whips up nationwide expansion with new funding, growth ingredients


In its quest to turn the culinary talents of passionate home cooks into small businesses, Shef, a chef-to-consumer marketplace, is now taking those efforts nationwide.

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Discussion Questions:

  1. What is entreprenuership?
  2. What is the difference between a startup and small business?
  3. Which best describes Shef?
  4. What characteristics and skills do you think might be common among entrepreneurs?
  5. What type of company is Shef?
  6. What is positioning?
  7. How would you describe Shef’s positioning strategy?
  8. How do new businesses typically generate funding?
  9. How has Shef generated funding?
  10. Why do you think investors are betting on the success of this venture?
  11. What challenges might Shef face as they plan for growth?
  12. How might they respond to those challenges?
  13. In your opinion, will Shef’s business model be successful in the long term? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.