Marketing Currents - Business and Marketing Current Events
Category: Cause Marketing

KFC Gives Money Away on Social Media

NintenKFC takes a do anything for attention approach to marketing. That has led to a lot of weird products — think fried chicken-scented lip balm and a giant Crispy Chicken Sandwich pillow — as well as a lot of unique food items.  Click here to read the story at thestreet.com.

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Hormel unveils bacon-scented wrapping paper

When Hormel says, “Everything is better wrapped in bacon,” it means it. While asparagus, dates, and even steaks are often wrapped in these savory slices of pork, Hormel Foods is hoping fans will also enjoy gifts wrapped in its new bacon-scented wrapping paper. Click here to read the story at

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Global Pop Superstar Katy Perry Headlines Gap’s Holiday 2021 Campaign, ALL TOGETHER NOW – A Tribute To The Power of Working Together To Foster Love, Kindness and Acceptance

This holiday, Gap has joined forces with global pop superstar and cultural icon Katy Perry to underscore the importance of love, kindness, and acceptance with its new campaign, ALL TOGETHER NOW. Gap shines at the intersection of culture, fashion, and music, with Katy’s remix of “All You Need Is Love,” bringing Gap’s

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Popeyes teams with Megan Thee Stallion on hot sauce, franchising

Popeyes Louisiana Kitchen has teamed with musician Megan Thee Stallion for a new hot sauce to debut Oct. 19 as well as merchandise and franchised restaurants, the company said Thursday. Click here to read the story at nrn.com. Discussion Questions: Why might Popeyes be interested in a collaboration with Megan

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Why Uber decided to #MoveWhatMatters

How do you know it’s been an unusual year? When a company that moves people encourages everyone not to move. And Uber did just that in a surprising way: by telling everyone to stay put. With so many communities struggling with the challenges of the COVID-19 pandemic, Uber positioned itself

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Beauty brands turn to cause marketing for pandemic holiday season

Following a deluge of Black Friday and Cyber Monday deals, Tuesday marks the day when brands aim to show consumers they are giving back. As Giving Tuesday has gone from an anti-consumerism event to a cause-based marketing opportunity, companies are adapting their corporate social responsibility initiatives for a holiday season

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