Marketing Currents - Business and Marketing Current Events

What Happens When a Food Entrepreneur Meets a Michelin Star Chef? You Get The #1 Pasta on Amazon.


Imagine how well a great-tasting pasta with just 9 calories and zero net carbs would sell.

Click here to read the story at

Discussion Questions:

  1. What is entrepreneurship?
  2. What kind of company is “It’s Skinny” and what type of product do they sell?
  3. Describe the inspiration behind the startup “It’s Skinny.”
  4. Why would Bryan Guadagno want to partner with Barb Axleson to start the company?
  5. What is differentiation?
  6. Why is differentiation important to businesses?
  7. How is “It’s Skinny” differentiating its product?
  8. What is a value proposition?
  9. What is the value proposition from It’s Skinny?
  10. Do you think that strategy has been effective? Why or why not?
  11. This story suggests the company has ambitious growth plans. How do you think they measure growth?
  12. Why is growth important to startup businesses?
  13. This news story says consumers on Amazon aren’t just trying It’s Skinny products, they’re repeatedly buying it. Why is that important for the company to grow?
  14. How might expanding its product line help the company to grow?
  15. According to this story, they are already developing new products. What is one example?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.