Marketing Currents - Business and Marketing Current Events

This startup is bringing a ‘voice frequency absorber’ to CES 2024


CES has always been the place for weird, out-there gadgets to make their debuts, and this year’s show is no exception.

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Discussion Questions:

  1. What is entrepreneurship?
  2. What is the difference between a small business and a startup?
  3. Describe this startup from Skyted, based on information from this news story.
  4. What are the different ways a startup can get funding?
  5. Why is funding important to aspiring entrepreneurs?
  6. What is Kickstarter?
  7. Why do you think Skyted is turning to Kickstarter for funding assistance?
  8. What is product development?
  9. Describe the product developed by Skyted.
  10. One key to successful startups is to meet a need in a marketplace that isn’t already being met. Do you think Skyted is doing that? Why or why not?
  11. What is product life cycle?
  12. At which stage of the product life cycle are the “Mobility Privacy Mask” and “Hybrid Silent Mask” products?
  13. What is a target market?
  14. Why important for entrepreneurs to identify a target market?
  15. Who might represent the target market for this product from Skyted?
  16. What is CES?
  17. Why do you think it is important for Skyted to have a presence at CES?
  18. What do you think the company hoped to accomplish with a presence at CES?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.