Marketing Currents - Business and Marketing Current Events

What is so special about Stanley cups? The psychology behind the year’s thirstiest obsession


Bella Boye is the proud owner of a limited-edition Stanley x Starbucks quencher, the shiny pink tumbler that is going viral online.

Click here to read the story at

Discussion Questions:

  1. How does the Stanley story represent an example of entrepreneurship?
  2. What is the difference between an invention and innovation?
  3. Which best describes the “double wall” technology used in the manufacturing of products like thermoses and tumblers?
  4. What is a patent?
  5. Why are patents important to any inventor or entrepreneur?
  6. Stanley has been making tumblers forever. Why do you think consumers are suddenly obsessed with their products?
  7. What is promotion?
  8. Why would a business or brand introduce a “limited edition” product?
  9. What is supply and demand?
  10. How might offering a limited edition product impact demand?
  11. How might that help to explain the crazy behind the Stanley thermoses?
  12. What does it mean for something to go viral?
  13. What is influencer marketing?
  14. According to this story, which influencers helped to promote Stanley products?
  15. How did social media and influencer marketing help the Stanley thermoses to go viral?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.