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Entrepreneurship

Entrepreneurship

Beef is a way of life in Texas, but it’s hard on the planet. This rancher thinks she can change that

The cattle part as Meredith Ellis edges her small four-wheeler through the herd, silently counting the cows and calves. Click here to read the story at qz.com. Discussion Questions:

By Chris Lindauer, 1 year11/26/2023 ago
Business Plan

Former Apple designers launch $700 Humane AI Pin as smartphone replacement

Humane, a five-year-old artificial intelligence startup founded by former Apple designers Imran Chaudhri and Bethany Bongiorno, announced its first product on Thursday — a $699 pin you wear on your lapel. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago
Business Plan

Wendy’s, Burger King franchise empires are going bankrupt. Is the fast-food model broken?

Is the beloved American fast-food-franchise model facing a reckoning? Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago
Branding

How Glossier Made Effortlessness a Billion-Dollar Brand

In 2010, Emily Weiss was working on a Vogue photo shoot in Miami when she and Doutzen Kroes got to talking about self-tanner. Weiss was, at the time, an assistant to a freelance stylist. Click here to read the story at newyorker.com. Discussion Questions:

By Chris Lindauer, 2 years11/12/2023 ago
Cause Marketing

How Selena Gomez’s Wondermind keeps growing

Selena Gomez, star of Hulu’s Only Murders in the Building and founder of Rare Beauty, has been open about her struggles with mental health throughout her career: The actress and singer has spoken about dealing with anxiety and depression, revealing in 2020 that she’d been diagnosed with bipolar disorder. Click Read more…

By Chris Lindauer, 2 years11/04/2023 ago
Business Plan

The frightening economics of haunted houses

Ian Miller, owner of the Slaughterhouse in Des Moines, Iowa, makes a living out of scaring people to death. Click here to read the story at thehustle.co. Discussion Questions:

By Chris Lindauer, 2 years11/04/2023 ago
Economics

Why your $7 latte is $7

If you are a connoisseur of fancy coffee and fancy coffee shops (or even just fancy-ish), you’ve probably noticed that the price of your favorite drink is higher than it used to be. Click here to read the story at vox.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
Advertising

TikTok Shop officially launches in the US

After months of testing, TikTok has finally launched its e-commerce product, TikTok Shop, in the U.S. — where it has more than 150 million users. Click here to read the story at techcrunch.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
Branding

McDonald’s is launching a spinoff restaurant chain based on an out-of-this-world character

The world’s largest fast-food chain is going for a “small format concept” in its next venture. Click here to read the story at today.com. Discussion Questions:

By Chris Lindauer, 2 years08/03/2023 ago
Branding

Lulu who? A cult brand takes on the booming culture of ‘dupes’

Scroll through TikTok, and there’s a dupe for seemingly everything.  Don’t want to spend $98 on lululemon leggings? Try these $27 alternatives. If a Skims bodysuit is too much, a smiling influencer will show you exactly where you can find a similar one in their Amazon storefront. Click here to Read more…

By Chris Lindauer, 2 years05/14/2023 ago

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