Marketing Currents - Business and Marketing Current Events

Wendy’s, Burger King franchise empires are going bankrupt. Is the fast-food model broken?


Is the beloved American fast-food-franchise model facing a reckoning?

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Discussion Questions:

  1. What is a franchise?
  2. What is a franchisor?
  3. What is one example of a franchisor discussed in this news story?
  4. How might a fast food franchise represent an entrepreneurship opportunity?
  5. What risks might be associated with owning a fast food franchise?
  6. What is bankruptcy?
  7. What is a business plan?
  8. The headline of this story asks if the fast-food model is broken. Why might it be important to revisit a business plan if companies are going bankrupt?
  9. Based on information from this story, why are some fast food franchises going bankrupt?
  10. What is profit?
  11. What is profit margin?
  12. This story suggests the fast food industry is notorious for “thin” margins. What does that mean?
  13. What are some of the costs that are making it difficult for fast food franchise operators to make a profit, according to this news story?
  14. In your opinion, do you think fewer people will invest in opening fast-food franchises unless adjustments are made to the existing business model? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.