Marketing Currents - Business and Marketing Current Events
Category: Economics

Coke products might look a little different next year

Over the past year, Coca-Cola has experimented with bizarre, limited-time flavors and immersive online experiences. Now, it’s setting its sights on adding more varieties of cans, bottles and value packs to offer cash-strapped consumers more options — even if that ultimately means paying more for less.  Click here to read the story at cnn.com. Discussion

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e.l.f. Beauty Takes on Inflation With Pricing

In the face of rampant inflation, the CEO of omnichannel cosmetics firm e.l.f. Beauty says the company chose not to increase prices on roughly one-third of its least expensive entry-level items, while simultaneously raising them on higher cost merchandise. Click here to read the story at pymnts.com. Discussion Questions: What is pricing?

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What Chipotle’s Upcoming Dessert Menu Means for Fast Food

It’s first-quarter earnings call season, nerds. These calls offer a cornucopia of data for fast food industry obsessives, highlighting the highs, lows, and tragic failures of the industry on a quarterly basis. Click here to read the story at thetakeout.com. Discussion Questions: From a business perspective, what is a quarter?

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