Marketing Currents - Business and Marketing Current Events
Category: Economics

Coke products might look a little different next year

Over the past year, Coca-Cola has experimented with bizarre, limited-time flavors and immersive online experiences. Now, it’s setting its sights on adding more varieties of cans, bottles and value packs to offer cash-strapped consumers more options — even if that ultimately means paying more for less.  Click here to read the story at cnn.com. Discussion

Read More »

e.l.f. Beauty Takes on Inflation With Pricing

In the face of rampant inflation, the CEO of omnichannel cosmetics firm e.l.f. Beauty says the company chose not to increase prices on roughly one-third of its least expensive entry-level items, while simultaneously raising them on higher cost merchandise. Click here to read the story at pymnts.com. Discussion Questions: What is pricing?

Read More »

What Chipotle’s Upcoming Dessert Menu Means for Fast Food

It’s first-quarter earnings call season, nerds. These calls offer a cornucopia of data for fast food industry obsessives, highlighting the highs, lows, and tragic failures of the industry on a quarterly basis. Click here to read the story at thetakeout.com. Discussion Questions: From a business perspective, what is a quarter?

Read More »

How companies are hiding inflation without charging you more

Do consumers notice when their everyday products get smaller? Often they don’t and companies are taking advantage by reducing the amount of product they sell while keeping prices the same. Click here to read the story at qz.com. Discussion Questions: What is inflation? What causes inflation? How does inflation impact

Read More »

Peloton to halt production of its Bikes, treadmills as demand wanes

Peloton is temporarily halting production of its connected fitness products as consumer demand wanes and the company looks to control costs, according to internal documents obtained by CNBC. Click here to read the story at cnbc.com Discussion Questions: What is inventory? Why is managing inventory a critical component to the success

Read More »

SEARCH MARKETING CURRENTS:

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

RECENT POSTS

FOLLOW SCC