Marketing Currents - Business and Marketing Current Events
Category: Leadership

What happened to Glossier

If you step into a Sephora store a week from today, you’ll be greeted by a display plastered in a familiar shade of millennial pink.  Click here to read the story at fastcompany.com. Discussion Questions:

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World’s Most Admired Companies

Just as it dominates our economy, Big Tech now dominates Fortune’s annual ranking of corporate reputation. For the third year in a row, Apple, Amazon, and Microsoft rank first, second, and third, respectively, based on our poll of some 3,700 corporate executives, directors, and analysts. It’s Apple’s 15th straight year in the No. 1 spot, a

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Virgin Galactic opens ticket sales to the general public

Planning a vacation this year? How about something a little more weightless? Virgin Galactic, the space tourism company founded by British entrepreneur Richard Branson, announced Tuesday that it will begin selling tickets this week for joyrides to the edge of space. The cost: a whopping $450,000. Click here to read

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