With Earth Day around the corner, it’s that time of the year again when companies start doling out sustainability pledges like candy. Unfortunately, some of those promises can be misleading. Click here to read the story at theverge.com. Discussion Questions:
It’s been a year since Oregon’s Tillamook County Creamery Association won recognition as a Certified B Corporation for its sustainable and worker-friendly farming practices. Now the dairy cooperative wants to use that designation to build credibility and trust beyond the West Coast. Click here to read the story at farmprogress.com.
Finnish fashion label VAIN has just taken the art of upcycling to the next level, utilizing discarded McDonald’s uniforms to create an all-new collection of workwear. Click here to read the story at yahoo.com. Discussion Questions:
Domino’s Pizza will be rolling out a fleet of 2023 Chevy Bolt electric vehicles, 800 of the GM EVs in total across the U.S. in the coming months, as it looks to not only reduce its environmental impact but also attract new delivery drivers. Click here to read the story at cnbc.com. Discussion
Critics are calling out Coca-Cola and climate activism event COP27 in Egypt for a branded partnership that it deems is counterintuitive to the meeting’s mission, and meant to “greenwash” Coca-Cola’s reputation for being a major source of plastic waste. Click here to read the story at magazine.promomarketing.com. Discussion Questions: What
Two-thirds of the companies in BCG’s 2022 global innovation survey ranked climate and sustainability (C&S) as a top corporate priority. But only about one in five is ready to act. Click here to read the story at bgc.com. Discussion Questions: What is innovation? Why is innovation important in business? What do you
Ethereum will switch to “Proof of Stake” in a move expected to reduce the blockchain’s energy use by 99.95% Click here to read the story at billboard.com. Discussion Questions: What is cryptocurrency? Who is Ethereum? What is ‘the merge’ (as described in this news story)? Why is this considered a
Patagonia has a new owner –– Earth. Yvon Chouinard – the founder of the well-known outdoor retailer – announced via an open letter on the company’s website that he and his family have given away Patagonia to a non-profit organization and specially developed trust to help combat climate change. Patagonia is worth
Sprite is saying goodbye to its green bottle. Starting August 1st, new packaging will appear on store shelves featuring a clear bottle. Click here to read the story at people.com. Discussion Questions: What is packaging? What does packaging have to do with marketing? What is branding? How might Sprite’s green
Many a time, you’ll find a lone bottle cap lying around. This is litter Coca-Cola wishes to clear from streets and shorelines, so it’s revamped its plastic bottles in the UK to have lids that adhere to the packaging—enabling the entire unit to be recyclable in one piece. Click here to
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