Marketing Currents - Business and Marketing Current Events
Category: Corporate Responsibility

Earth Day 2023: green or greenwashed?

With Earth Day around the corner, it’s that time of the year again when companies start doling out sustainability pledges like candy. Unfortunately, some of those promises can be misleading.  Click here to read the story at theverge.com. Discussion Questions:

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Tillamook wants to be nation’s favorite brand

It’s been a year since Oregon’s Tillamook County Creamery Association won recognition as a Certified B Corporation for its sustainable and worker-friendly farming practices. Now the dairy cooperative wants to use that designation to build credibility and trust beyond the West Coast. Click here to read the story at farmprogress.com.

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Most Innovative Companies 2022

Two-thirds of the companies in BCG’s 2022 global innovation survey ranked climate and sustainability (C&S) as a top corporate priority. But only about one in five is ready to act. Click here to read the story at bgc.com. Discussion Questions: What is innovation? Why is innovation important in business? What do you

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