Marketing Currents - Business and Marketing Current Events
Category: Distribution

J.C. Penney releases skincare adviser experience, AR try-on

J.C. Penney is turning to technology to help drive its revamped beauty strategy.  The department store in late 2020 announced it was planning a new beauty concept after previous partner Sephora teamed up with Kohl’s instead.  Click here to read the story at retaildive.com. Discussion Questions: What is distribution? How does distribution

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7-Eleven to Drop Prizes Every Week this Summer for Brainfreeze Season

Get ready to turn up the heat because 7-Eleven, Inc. is officially entering Brainfreeze Season – a time to hang loose, try new things, make unforgettable memories and take summer from a ten…to an ELEVEN. Click here to read the story at qsrmagazine.com. Discussion Questions: What is promotion? What is Brainfreeze Season? How might

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Starbucks is launching an energy drink

Starbucks is giving customers new ways to perk up: a line of energy drinks called Starbucks Baya Energy and a bunch of fresh flavors in the grocery aisle. Baya will be available for purchase at stores and online starting this week, and will go on sale at US Starbucks stores on March 1. The

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Oscar Mayer’s bologna face mask quickly sells out

If the thought of using a slice of bologna as a moisturizing face mask was tempting, you’re out of luck — for now.Oscar Mayer’s bologna-inspired face mask sold out less than a day after its release on Amazon. Kraft Heinz blamed the shortage on “unexpected incredibly high demand” and said in a statement

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Peloton to halt production of its Bikes, treadmills as demand wanes

Peloton is temporarily halting production of its connected fitness products as consumer demand wanes and the company looks to control costs, according to internal documents obtained by CNBC. Click here to read the story at cnbc.com Discussion Questions: What is inventory? Why is managing inventory a critical component to the success

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