Marketing Currents - Business and Marketing Current Events
Category: Distribution

Tillamook wants to be nation’s favorite brand

It’s been a year since Oregon’s Tillamook County Creamery Association won recognition as a Certified B Corporation for its sustainable and worker-friendly farming practices. Now the dairy cooperative wants to use that designation to build credibility and trust beyond the West Coast. Click here to read the story at farmprogress.com.

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What happened to Glossier

If you step into a Sephora store a week from today, you’ll be greeted by a display plastered in a familiar shade of millennial pink.  Click here to read the story at fastcompany.com. Discussion Questions:

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Amazon Will Sell A Kitchen Device That Makes Cheetos Dust

Consumers truly cannot get enough Cheetos – scientifically speaking. In 2020, 5.17 million U.S. consumers put away “eight or more bags” by themselves, via Statista. Click here to read the story at tastingtable.com. Discussion Questions: What is branding? How might Cheetos dust provide an example of branding? According to this story,

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