Marketing Currents - Business and Marketing Current Events

Amazon Wants You to Start Paying for Alexa


According to a report in Business Insider Thursday, the secret new Alexa barely works thanks to hallucinating AI and broken tech.

Click here to read the story at

Discussion Questions:

  1. What is a business model?
  2. What types of business typically feature a subscription-based business model?
  3. Why might subscription revenue be important to Amazon?
  4. Why would they want consumers to pay for Alexa?
  5. Do you think Amazon customers would be willing to pay for Alexa “Plus” services? Why or why not?
  6. According to information from this news story, there is some debate internally at Amazon whether a paid version of Alexa is a good idea. What do you think?
  7. What is leadership?
  8. How does the internal debate at Amazon demonstrate the importance of leadership?
  9. Why has the project been delayed so far, according to this story?
  10. What is product testing?
  11. Why do businesses test products and services before a wider release?
  12. According to this story, how many customers are currently testing the upgraded version of Alexa?
  13. How might their feedback influence how Amazon decides to move forward with this project?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.