Doja Cat might be this year’s host of the MTV Video Music Awards, but she’s adding another major gig to her belt — she’s the star of Pepsi’s newest commercial, in which she plays Sandy Olsson from Grease, and sings the 1978 movie’s classic track “You’re the One That I Read more…
The hottest new artist of 2021 might not be Olivia Rodrigo after all. General Mills-owned cereal brand Lucky Charms has today announced that its chipper mascot Lucky the Leprechaun has dropped his debut album, Magically Delicious, is available across all major streaming platforms but promoted exclusively on Spotify. Click here Read more…
From tourism experiences and purposeful promotions to fashion events and shockingly successful cheesie gimmicks, promotional ice cream trucks have been big media headliners in the Big Apple this summer— but those who thought that all of the flavorful fun was about ice cream alone would have totally missed the pint. Click here to Read more…
At Brand USA, a public-private partnership with the mission of “marketing the United States as a desirable destination for international tourists, conferences and business,” the ongoing pandemic has obviously been disruptive. I recently asked Brand USA CMO Tom Garzilli to fill us in. Click here to read the story at Read more…
Target is unveiling a new brand campaign tomorrow under the tagline “What we value most shouldn’t cost more.” The new tagline is a sentiment that perfectly aligns with the banner’s brand promise “Expect More. Pay Less,” Cara Sylvester said in her first interview since being named chief marketing and digital officer in Read more…
Gearing up for a resurgence in travel, Seattle-based Expedia Group is refreshing its flagship Expedia brand with updated features across the company’s mobile app and more than 70 websites. As more people plan and book flights and hotel stays as COVID-19 vaccination rates increase, Expedia wants to be part of Read more…
In a bid to stand out in a crowded streaming landscape, one of the pioneers has refreshed its design and the way it invites viewers and advertisers to engage with it. Hulu, long a joint venture among multiple media companies but controlled by Disney since 2019, said it was ushering in “One Hulu,” a Read more…
Impossible Foods seeks to tap into the greater availability of its products with an integrated, TV-focused campaign that demonstrates how its plant-based foods help consumers avoid the environmental effects of livestock without compromising on taste, nutrition, convenience or family traditions, according to CEO and founder Dr. Patrick O. Brown. Click Read more…
White Castle is expanding on the idea that it can be part of holiday celebrations with recipes that include its sliders as a key ingredient. With many people celebrating Easter at home instead going out for a special brunch or dinner because of worries about the pandemic, White Castle aims Read more…
Does the thought of spreading Kraft Mayo on a sandwich make your stomach turn? Does your irrational fear of this simple sauce keep you from enjoying the finer things in life? If you answered yes, you may suffer from “Mayophobia.” “Spreading our smooth and velvety mayo on a piece of bread shouldn’t Read more…