Marketing Currents - Business and Marketing Current Events

Lucky Charms taps into audio marketing trend by dropping magical melodies


The hottest new artist of 2021 might not be Olivia Rodrigo after all. General Mills-owned cereal brand Lucky Charms has today announced that its chipper mascot Lucky the Leprechaun has dropped his debut album, Magically Delicious, is available across all major streaming platforms but promoted exclusively on Spotify.

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Discussion Questions:

  1. What is promotion?
  2. What are the different types of promotion?
  3. What type of promotion might best describe this marketing initative from Lucky Charms?
  4. Based on information from this story, describe this promotion from Lucky Charms.
  5. What is a target market?
  6. According to information from this story, who is Lucky Charms targeting with this promotion?
  7. Why do you think they are targeting that particular demographic?
  8. What are industry trends?
  9. Why do you think audio marketing is becoming such a popular trend among marketing professionals?
  10. Why do you think the album is being promoted exclusively on Spotify, despite being available on all streaming platforms?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.