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Positioning

Branding

GM unveils new logo to emphasize its pivot to electric vehicles

General Motors debuted a new logo meant to convey the automaker’s renewed commitment to the production and sale of electric vehicles. The company is also launching a new marketing campaign to underscore that commitment, as it seeks to compete with Tesla and other automakers that are rushing new EVs to Read more…

By Chris Lindauer, 4 years01/15/2021 ago
Marketing Currents

Coca-Cola salutes ‘holiday heroes’ with personalized soda bottles

With a century’s worth of iconic holiday imagery (including polar bears, penguins and the modern version of Santa Claus), Coca-Cola’s holiday marketing has become intertwined with the yuletide season. Many traditions have been upended by the COVID-19 pandemic this year, driving the brand to offer fans a way to acknowledge Read more…

By Chris Lindauer, 4 years12/06/2020 ago
Branding

Top anti-Black Friday campaigns: Patagonia, Allbirds & more reject consumerism

Ah, Black Friday. Each year it rolls around, bringing with it bumper sales from retailers, seemingly unmissable discounts from big brands and images of people fighting over TVs in Walmart and Asda. However, in 2020 the annual pre-Christmas bargain bonanza looks a little different. With growing concerns about brands’ role in Read more…

By Chris Lindauer, 4 years11/28/2020 ago
Brands

HelloFresh enlists Mindy Kaling for sitcom-style series on quarantine cooking

HelloFresh looks to capitalize on a boom in home cooking that first emerged at the pandemic’s outset, when many bars and restaurants closed and consumers rushed to grocery stores to load up their pantries. The trend could see another spike as more states enact strict lockdown measures to curb the Read more…

By Chris Lindauer, 4 years11/21/2020 ago
Advertising

Squarespace turns ideas into rockets to inspire entrepreneurs

Launching a new idea into the world can be as exciting as it is nerve-wracking. Website builder site Squarespace tries to capture the anticipation and anxiety of hitting “publish” on a site for a new venture with an ad meant to inspire entrepreneurs toward the end of an unusual year Read more…

By Chris Lindauer, 5 years11/07/2020 ago
Budgeting

Accenture CEO Julie Sweet Says New Brand Campaign Is About Embracing Change

Accenture is launching what it’s calling the company’s biggest brand change in a decade, aided by a $90 million annual media budget that’s triple the normal spend. The campaign, titled “Let There Be Change,” was developed by creative agency Droga5, which Accenture acquired last year. The campaign was developed alongside Read more…

By Chris Lindauer, 5 years10/17/2020 ago
Brands

Lyft Works With P&G To Convince Riders They’re Getting Into A Clean Machine

Everyone’s gotten germ-conscious these days, which has certainly benefited big soapmaker Procter & Gamble. On Thursday it announced a partnership with Lyft to provide cleaning and disinfection products for drivers as part of the rideshare company’s health and safety program. Click here to read the story from mediapost.com. Discussion Questions: What is Read more…

By Chris Lindauer, 5 years ago
Marketing Currents

How marketers convinced America to eat fish sticks

There is perhaps nothing more quintessentially American than the fish stick. Where else but in this nation could one freeze processed whitefish into a brick, cut it up into deep-friable strips, and ship it to a landlocked region like Kansas for immediate consumption? Click here to read the story at Read more…

By Chris Lindauer, 5 years10/05/2020 ago
Marketing Currents

Burger King is now listing its Whopper ingredients on the wrapper — here’s why

Burger King long had a slogan “Have It Your Way” in regard to its burgers, but its new Whopper wrapper has more of “here’s our way” approach, as it reveals exactly what’s inside its burger.  Burger King announced Thursday that its famous Whopper “now features no colors, no flavors and Read more…

By Chris Lindauer, 5 years09/20/2020 ago
Branding

PepsiCo’s new DriftWell aimed at aiding relaxation and sleep

While most soft drink companies give consumers a boost with caffeine, PepsiCo has created a beverage that’s meant to help people catch some Zs. The multibillion-dollar beverage giant announced it will be releasing a new water-based drink called DriftWell. Click here to read the story from foxbusiness.com. Questions for Classroom Discussion: What is Read more…

By Chris Lindauer, 5 years09/20/2020 ago

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