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Pricing

Consumer Behavior

Nearly 80% of Americans now see fast food as a ‘luxury,’ survey says

A new study shows nearly 80% of Americans see fast food as a “luxury” and are eating it less often. Click here to read more at usatoday.com. Discussion Questions:

By Chris Lindauer, 1 year06/01/2024 ago
Marketing Currents

Red Lobster offered customers all-you-can-eat shrimp. That was a mistake

Red Lobster promised customers an endless supply of shrimp for $20 — a gamble the struggling restaurant chain hoped would help pull it out of its pandemic doldrums. Click here to read the story at latimes.com. Discussion Questions:

By Chris Lindauer, 1 year05/19/2024 ago
Consumer Behavior

McDonald’s Will Offer a $5 Meal Deal to Lure Customers Back Into Stores

McDonald’s Corp. is looking to launch a $5 meal deal in the US that the burger chain is betting can lure penny-pinching consumers back in. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year05/11/2024 ago
Brand Loyalty

Why Costco’s hot dog is still $1.50 when everything has gotten so expensive

Inflation has touched nearly everything these last few years — even Trader Joe’s 19-cent bananas. But Costco is holding the line on its hot dog-soda combo price. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
Branding

Dollar Tree Is Raising Its Price Cap, Again

Discount chain Dollar Tree is raising its price cap to $7 in stores nationwide as inflation continues to affect shoppers across the globe. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
Marketing Currents

Yes, Wendy’s Is Selling $1 Burgers Following ‘Dynamic Pricing’ Fiasco

Fast-food fans were aghast when news broke this week that burger chain Wendy’s would be testing out surge pricing — a mostly reviled strategy of raising prices during busy times made famous by Uber. Click here to read this story at foodandwine.com. Discussion Questions:

By Chris Lindauer, 1 year03/10/2024 ago
Functions of Marketing

Wendy’s will soon begin testing surge pricing

The price of a Wendy’s Frosty could soon fluctuatethroughout the day as the chain looks to introduce Uber-like surge pricing on its menu. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 1 year03/02/2024 ago
Differentiation

Forget flashy campaigns: The L.L.Bean Boat and Tote markets itself

When influencer Emily Mariko announced she was selling $120 tote bags, some people said they were inspired to reach for their wallets—and purchase another bag entirely. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago
Marketing Currents

Red Lobster Changed Its ‘Endless Shrimp’ Promotion After Losing $11 Million in One Quarter — Now It’s Hauling Out Another All-You-Can-Eat Deal

It’s been a rough time for Red Lobster following a costly “endless shrimp” deal that contributed to some serious losses. Click here to read the story from entrepreneur.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago
Marketing Currents

Surging cocoa prices could lead to Valentine’s Day sticker shock

Candy manufacturers are just beginning to recover from the toll of elevated sugar prices. Now, depleted cocoa supplies will leave chocolate confectioners with little choice but to raise prices, potentially limiting future sales growth. Click here to read the story at fooddive.com. Discussion Questions:

By Chris Lindauer, 1 year02/09/2024 ago

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