Marketing Currents - Business and Marketing Current Events
Category: Pricing

Coke products might look a little different next year

Over the past year, Coca-Cola has experimented with bizarre, limited-time flavors and immersive online experiences. Now, it’s setting its sights on adding more varieties of cans, bottles and value packs to offer cash-strapped consumers more options — even if that ultimately means paying more for less.  Click here to read the story at cnn.com. Discussion

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CFPB Study Outlines Need for “Buy Now, Pay Later” Rules

The Consumer Financial Protection Bureau (CFPB) is gearing up to place the same type of stringent protections it places on credit card companies on the “Buy Now, Pay Later” (BNPL) industry, following the release of a recent study on the practice.  Click here to read the story at investopedia.com. Discussion Questions: What is BNPL?

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Kellogg’s wants you to add water to its new cereal

Kellogg’s wants you to add water to its new cereal. Really. The company’s new “instabowls” look like traditional single-serve bowls — little tubs of cereal, designed to be eaten dry or with milk. Click here to read the story at cnn.com. Discussion Questions: Based on information from this story, describe Kellogg’s new

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Arizona Iced Tea Founder Says 99-Cent Price Tag Isn’t Going Away

Arizona Beverages’ chairman and co-founder Don Vultaggio knows the value of a relationship. This shrewd understanding, he told TODAY Food in an interview, is why despite recently witnessing inflation rates hit a 40-year high, he’s sold his iced tea drinks at the same exact same price for years.  Click here to read the

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