Over the past year, Coca-Cola has experimented with bizarre, limited-time flavors and immersive online experiences. Now, it’s setting its sights on adding more varieties of cans, bottles and value packs to offer cash-strapped consumers more options — even if that ultimately means paying more for less. Click here to read the story at cnn.com. Discussion
In a mega-deal that could have a huge impact on grocery shopping in America, Kroger and Albertsons announced Friday plans to merge. Click here to read the story at cnn.com. Discussion Questions: What is price as it relates to the marketing mix? Why is price such an important function of
The Consumer Financial Protection Bureau (CFPB) is gearing up to place the same type of stringent protections it places on credit card companies on the “Buy Now, Pay Later” (BNPL) industry, following the release of a recent study on the practice. Click here to read the story at investopedia.com. Discussion Questions: What is BNPL?
GM’s latest bid to ramp up U.S. EV sales and surpass rival Tesla is a $30,000 all-electric SUV aimed squarely at the mass market. Click here to read the story at techcrunch.com. Discussion Questions: What is pricing? Why is price such an important part of the marketing mix? What factors influence
Kellogg’s wants you to add water to its new cereal. Really. The company’s new “instabowls” look like traditional single-serve bowls — little tubs of cereal, designed to be eaten dry or with milk. Click here to read the story at cnn.com. Discussion Questions: Based on information from this story, describe Kellogg’s new
Airbnb says it will use new methods to spot and block people who try to use the short-term rental service to throw a party. Click here to read the story at nbcnews.com. Discussion Questions: Based on information from this story, what is anti-party technology? What is the difference between a
Feeling a bit cheated when you look down at your plate? It’s not just a figment of your imagination—portions at U.S. restaurants are indeed getting smaller. Call it shrinkflation: when sizes shrink, but you’re paying the same price, or sometimes even more, for the meal or product. Click here to read
The makers of brand-name products such as Tide detergent and Kraft Macaroni & Cheese are bolstering their defenses against store-brand rivals like Walmart’s Great Value products as shoppers’ budgets start to show signs of strain due to persistent inflation. Click here to read the story at nbcnews.com. Discussion Questions: What
Arizona Beverages’ chairman and co-founder Don Vultaggio knows the value of a relationship. This shrewd understanding, he told TODAY Food in an interview, is why despite recently witnessing inflation rates hit a 40-year high, he’s sold his iced tea drinks at the same exact same price for years. Click here to read the
The cost of flying is ready for takeoff, and there are few indications that the trend will curtail any time soon as high fuel prices, pilot shortages and booming demand push ticket prices to new highs. Click here to read the story at chron.com. Discussion Questions: How did the COVID-19
