Marketing Currents - Business and Marketing Current Events
Category: Pricing

Arizona Iced Tea Founder Says 99-Cent Price Tag Isn’t Going Away

Arizona Beverages’ chairman and co-founder Don Vultaggio knows the value of a relationship. This shrewd understanding, he told TODAY Food in an interview, is why despite recently witnessing inflation rates hit a 40-year high, he’s sold his iced tea drinks at the same exact same price for years.  Click here to read the

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As shares plunge, Netflix takes aim at password sharing, ads

An unexpected drop in subscribers sent Netflix shares into freefall Wednesday, forcing the company to consider experimenting with ads and — hold onto your remote — cracking down on millions of freeloaders who use passwords shared by friends or family. Click here to read the story at Discussion Questions: What

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How Ikea tricks you into buying more stuff

On a recent Saturday afternoon, Alex Santos journeyed to his local Ikea with a singular mission: the procurement of a new Poäng chair. It was a simple in-and-out task. But 3 hours later, the 37-year-old IT manager found himself in the parking lot, slightly stupefied, with a shopping cart full of hand

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How companies are hiding inflation without charging you more

Do consumers notice when their everyday products get smaller? Often they don’t and companies are taking advantage by reducing the amount of product they sell while keeping prices the same. Click here to read the story at Discussion Questions: What is inflation? What causes inflation? How does inflation impact

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