Marketing Currents - Business and Marketing Current Events
Category: Pricing

Consumers push back on higher prices amid inflation woes

McDonald’s customers are more reluctant to add fries to their order, grocery shoppers are less willing to swallow the elevated price of Unilever mayonnaise and Target customers are balking at some high-priced items. Click here to read the story at abcnews.com. Discussion Questions:

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Pizza Hut Is Set to Overtake Domino’s

Despite rolling out some fun new menu items and enticing discounts near the end of last year, both Domino’s and Papa Johns posted some disappointing fourth-quarter sales in 2022, CNBC reports.  Click here to read the story at thetakeout.com. Discussion Questions:

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KFC is launching wraps to attract younger consumers

During McDonald’s Q4 earnings call earlier this week, executives noted that the chain is gaining market share in chicken. KFC may have an answer for that, today announcing the launch of its Kentucky Fried Chicken Wraps. They’ll be available nationwide beginning Feb. 6. Click here to read the story at

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