Marketing Currents - Business and Marketing Current Events
Category: Segmentation

Coke’s Attempt To Engage With Gamers Flames Out On YouTube

In online gaming parlance, Coke’s new advertising effort to engage with the gaming community is getting “smoked”—and that’s an extreme understatement. As of today, a YouTube video accompanying the beverage giant’s new Real Magic “global brand philosophy and platform” had earned a whopping 56,000 dislikes to 3,900 likes. Click here

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How Brand USA Markets America To Foreign Visitors

At Brand USA, a public-private partnership with the mission of “marketing the United States as a desirable destination for international tourists, conferences and business,” the ongoing pandemic has obviously been disruptive. I recently asked Brand USA CMO Tom Garzilli to fill us in. Click here to read the story at

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