Gorton’s Seafood unveiled its new product line, Gorton’s Air Fried, with a multi-channel influencer marketing campaign centered on TikTok, per details shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions:
McDonald’s has recruited award-winning digital content creator Karen X Cheng for its Lunar New Year campaign. Click here to read the story at nrn.com. Discussion Questions:
Just in time for Easter, Peeps has joined TikTok to bring some “peepsonality” to the platform. Click here to read the story at prweek.com. Discussion Questions: According to information from this story, when did Peeps officially join TikTok? Why do you think they waited until this February to launch a
End your family’s summer in a legendary way with a stay at the NERF House on Vrbo! Hasbro, Inc. and the iconic NERF brand join forces with Vrbo to bring the world of NERF to life in an action-packed lake house, available for a lucky family to score starting Sept.
There has been a steady drumbeat of news leading up to the release of US intelligence documents pertaining to unidentified flying objects. Unlike the past, the UFO headlines aren’t in the supermarket tabloids, instead they are in The New York Times and The New Yorker. Click here to read the story at thedrum.com.
Pizza has become a pandemic staple over the past year, which has only intensified a long-running rivalry between the biggest chains. As part of its bid to further boost sales and grab a bigger slice of the pie, Pizza Hut has turned to a reliable old friend: Pac-Man. The use of the
Walmart, other retailers, as well as tech companies, continue to heavily invest in seamless ways to incorporate shoppable content in different channels. Instagram recently launched “Shopping in Reels” in December, which allows users to purchase products tagged within the Reels. Click here to read the story at marketing dive.com. Discusson Questions: What
The happy painter Bob Ross was brought on to this earth to soothe. For over a decade, up until his death in 1995, Ross brought painting to the masses with his step-by-step guide to creating landscapes, captivating the world with gentle musings such as ”we don’t make mistakes – we
P&G’s plan to open a barbershop inspired by Old Spice is a way to directly engage consumers with the men’s grooming brand, while also marking a return of experiential marketing efforts that had been suspended during the pandemic’s earlier days. Many barbershops closed temporarily last year amid concerns about the transmission of
HelloFresh looks to capitalize on a boom in home cooking that first emerged at the pandemic’s outset, when many bars and restaurants closed and consumers rushed to grocery stores to load up their pantries. The trend could see another spike as more states enact strict lockdown measures to curb the
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