Marketing Currents - Business and Marketing Current Events
Category: Content Marketing

Mashable launches shoppable virtual home featuring Walmart products

Walmart, other retailers, as well as tech companies, continue to heavily invest in seamless ways to incorporate shoppable content in different channels. Instagram recently launched “Shopping in Reels” in December, which allows users to purchase products tagged within the Reels. Click here to read the story at marketing dive.com. Discusson Questions: What

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Barbie Shows Off Her COVID-19 Craft Projects

Mattel Inc is partnering with 5-Minute Crafts to give Barbie something to do during the quarantine.   With many consumers  still contending with some degree of pandemic-inspired social isolating. Mattel recognized that demand for DIY and craft content continues to increase exponentially, especially since many summer camps for kids are closed.

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