Marketing Currents - Business and Marketing Current Events

Wendy’s launches ‘The Burger Files’ true fast-food crime podcast series


Burger chain, Wendy’s UK, has launched podcast miniseries highlighting the scary reality of competitor fast food experiences with a comedic spin.

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Discussion Questions:

  1. What is publicity?
  2. What is a publicity stunt?
  3. Why would a business or brand launch a publicity stunt?
  4. Do you think all stunts result in positive publicity? Why or why not?
  5. Based on information from this story, what are the “Burger Files” from Wendy’s?
  6. Do you think Wendy’s “Burger Files” podcast is an example of a publicity stunt? Why or why not?
  7. Why do you think they chose to use podcasts as a medium for reaching consumers?
  8. What is market segmentation?
  9. What is geographic segmentation?
  10. How might this story represent an example?
  11. How does this story represent an example of digital marketing and content marketing?
  12. Why are those important marketing strategies for a fast food chain like Wendy’s?
  13. What do you think Wendy’s hopes to accomplish with the launch of the “Burger Files” podcast series?
  14. Do you think they will be successful in reaching that goal? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.