Competitive Edge - Sports & Entertainment Marketing News

The economics of the Tour de France


Right about now, more than 150 of the world’s most elite cyclists are charging up Col de la Hourcère in the French Pyrenees. 

Over a 3-week period from August 29th to September 20, these aerobic beasts will traverse some 2,165 miles up and over 8 mountain passes. They’ll spend more than 4,800 minutes in the saddle, and reach speeds of up to 63 MPH. They’ll vie to bring their countries, teams — and sponsors — glory.

Click here to read the story from

Questions for Classroom Discussion

  1. What is revenue?
  2. Why is revenue important to events like the Tour de France?
  3. According to this story, what are the Tour de France’s two primary revenue streams?
  4. According to this story, what are three examples of costs incurred by hosting the Tour de France?
  5. Based on what you learned from this news story, does the Tour de France make money? Why is that important?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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