Competitive Edge - Sports & Entertainment Marketing News

Kia Plans K5 Sedan Stunt For Emmys


Kia Motors America is partnering with the Television Academy for what the automaker is calling a first-of-its-kind integration. 

The K5 will be prominently featured in high-profile moments during the telecast. Each K5 appearance will highlight the midsize sedan’s style, performance and driving dynamics.

Click here to read the story from

Questions for Classroom Discussion

  1. Why do you think Kia sponsors the Emmys?
  2. Do you think there is less value in partnering with the Emmys this year with an all-virtual event? Why or why not?
  3. What do you think Kia hopes to accomplish with this year’s sponsorship of the Emmys?
  4. The article states that Kia has suggested this year’s partnership with the Emmys offers a “first-of-its-kind integration.” What does that mean?
  5. According to this story, Kia sales have increased during the pandemic. How much of an impact do you think the company’s marketing efforts have had on the sales boost?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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