Competitive Edge - Sports & Entertainment Marketing News

The Utah Jazz/Snowbird Collab Is Something Every Franchise Should Copy


If you’ve gone skiing or snowboarding within the last decade or so, you’ve probably seen at least one person (probably in the terrain park) wearing a sports jersey. Specifically, NBA jerseys are strangely tied to modern ski fashion.

Knowing this, the Utah Jazz partnered with nearby Snowbird Resort to create co-branded Jazz/Snowbird apparel, which will be on sale in shops at Snowbird as well as in the Utah Jazz store.

Click here to read the story at

Discussion Questions:

  1. What is a brand?
  2. Is Snowbird Resort a brand? Are the Utah Jazz a brand?
  3. What is co-branded merchandise?
  4. How might the Utah Jazz benefit from a co-branded apparel collection with Snowbird Resort?
  5. How might the Snowbird Resort benefit from a co-branded apparel collection with the Utah Jazz?
  6. What is distribution?
  7. Why is distribution an important function of marketing?
  8. How might both Snowbird Resort and the Utah Jazz benefit from this partnership from a distribution perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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