Competitive Edge - Sports & Entertainment Marketing News

The Dual Identities of Disney’s ‘Cruella’ Marketing


Who, exactly, is Disney’s Cruella made for?

Marketing. It is the oft-overlooked yet integral engine of Hollywood success. It is the pre-cursor to hype, the stoker of expectations.

Click here to read the story at

Discussion Questions:

  1. The article begins by stating “Marketing. It is the oft-overlooked yet integral engine of Hollywood success.” What does that mean?
  2. Why is marketing important to the success of a film?
  3. Who do you think might represent Disney’s target audience with the marketing campaign for Cruella.
  4. How might defining that target audience help determine the film’s marketing and promotion strategy?
  5. The headline of the story describes the “Dual Identities” of Disney’s marketing for the film. What does that mean?
  6. What is publicity?
  7. How important are movie trailers to a film’s success?
  8. Why might the music selection for a film’s trailer be important from a marketing perspective?
  9. How might the song selections for the Cruella trailers tell us a little about Disney’s marketing strategy?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors