Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

Patagonia Will No Longer Add Corporate/Brand Logos to Its Apparel

Patagonia announced that it is “transitioning away” from adding corporate logos to its products. The company has long been a popular choice for high-end corporate apparel. The famous mountain logo is synonymous with a certain level of quality and brand-name recognition. Click here to read the story at magazine.promomarketing.com. Discussion

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IHOP lets bacon ‘speak for itself’ on Clubhouse

Anyone — or anything — can speak on Clubhouse now. Even meat. IHOP is making its debut on the audio-only app by serving up the sounds of bacon cooking all day long on Tuesday via @IHOPofficial on Clubhouse. Click here to read the story at campaignlive.com. Discussion Questions: What is

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Walmart investing in GM’s Cruise self-driving car company

Walmart is investing in Cruise, General Motors’ majority-owned self-driving vehicle subsidiary, as part of a new $2.75 billion funding round for the company. The decision to invest comes about five months after the companies started developing a pilot program to use Cruise self-driving vehicles for deliveries in Scottsdale, Arizona.  Click here to read the story

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H&M, Old Navy Aim At Future Of Sustainable Fashion

Cheap-chic retailers H&M and Old Navy are moving into Earth Week with a fun take on fashion’s future, following two very different roads. Working with 11-year-old recycling consultant Ryan Hickman, Old Navy is selecting 51 young GoFundMe innovators to back. Click here to read the story at mediapost.com. Discussion Questions:

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