Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

The Incredible Shrinking Car Dealership

Few people love car dealerships. They’re stressful and sprawling, and it’s hard to shake the feeling that someone is getting a raw deal. Click here to read the story at wired.com. Discussion Questions: What is this news story about? Why is place an important component of the marketing mix? How might this

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Popeyes Takes Print and OOH Ads in Crispy New Directions

Popeyes might have created the crispiest print campaign ever in magazine spreads that replicate the distinctive crunch of the chain’s fried chicken. Click here to read the story at musebycl.io. Discussion Questions: What is OOH advertising? Why do companies spend money on OOH advertising? What are benefits to OOH advertising?

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Old Navy Made Clothing Sizes for Everyone. It Backfired.

Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up. Click here to read

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