Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Amazon tried a novel marketing strategy to get more eyeballs (or eyestalks) on a new Prime Video show: it beamed the first episode of sci-fi series Night Sky out of Earth’s atmosphere. Click here to read the story at Engadget.com. Discussion Questions: What is publicity? What is a marketing stunt? Why do Read more…
For years, Arby’s has claimed to have the meats. Unless it’s a burger. Click here to read the story at usatoday.com. Discussion Questions: What is a slogan? Why do company’s use slogans in their advertising? How might that demonstrate the concept of branding? What is Arby’s slogan? How do you Read more…
Bazooka® Bubble Gum is known for its Bazooka Joe comics that feature wholesome, exaggerated punchlines in the classic spirit of the “Dad Joke.” Click here to read the story at prnewswire.com. Discussion Questions: What is Bazooka? What is brand image? How would you describe Bazooka’s brand image? What is a PSA? Read more…
Few people love car dealerships. They’re stressful and sprawling, and it’s hard to shake the feeling that someone is getting a raw deal. Click here to read the story at wired.com. Discussion Questions: What is this news story about? Why is place an important component of the marketing mix? How might this Read more…
Popeyes might have created the crispiest print campaign ever in magazine spreads that replicate the distinctive crunch of the chain’s fried chicken. Click here to read the story at musebycl.io. Discussion Questions: What is OOH advertising? Why do companies spend money on OOH advertising? What are benefits to OOH advertising? Read more…
Many a time, you’ll find a lone bottle cap lying around. This is litter Coca-Cola wishes to clear from streets and shorelines, so it’s revamped its plastic bottles in the UK to have lids that adhere to the packaging—enabling the entire unit to be recyclable in one piece. Click here to Read more…
Stop me if you’ve heard this one before: A major international company is leveraging its tech platform and the data it has amassed on consumers to drive revenue for advertisers. Click here to read the story at costar.com. Discussion Questions: What is advertising? What is data as it relates to Read more…
At some point during the past two-plus years, it seems like all of us dipped our toes (or nos orteils or le dita dei piedi) into Duolingo, the free language app that allows you to learn more than 40 different languages, and periodically disappoint its cartoon owl mascot in the process. Click here to read Read more…
Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up. Click here to read Read more…
Jimmy John’s on Tuesday became the latest restaurant chain to invite guests to interact with the brand in the metaverse. Click here to read the story at nrn.com. Discussion Questions: What is the metaverse? Why are brands interested in the metaverse? Can you think of any other examples of brands Read more…