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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
2.1 - Sports & Entertainment Industry

National Rugby League: Everything to know ahead of Las Vegas showcase

As Australia’s National Rugby League prepares to bring its rugged brand of physicality to American soil this coming weekend, the biggest challenge it faces is the most obvious. Click here to read the story at foxsports.com. Discussion Questions:

By Chris Lindauer, 1 year03/02/2024 ago
Business Plan

Watch out, Starbucks: Dutch Bros. Coffee is now a coast-to-coast brand

Who else thinks the national coffee market could use a jolt? Most well-caffeinated Americans are familiar with the longstanding rivalry between Starbucks and Dunkin’, but if you live east of the Mississippi, you might be less familiar with an increasingly formidable challenger: Dutch Bros. Coffee. Click here to read the Read more…

By Chris Lindauer, 1 year02/25/2024 ago
Advertising

Coinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging

Progressive Insurance’s Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. Click here to read the story at adweek.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago
Advertising

Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business

Walmart has agreed to buy TV maker Vizio, the companies announced Tuesday, as the largest U.S. retailer grows its high-profit ad business. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago
Differentiation

Forget flashy campaigns: The L.L.Bean Boat and Tote markets itself

When influencer Emily Mariko announced she was selling $120 tote bags, some people said they were inspired to reach for their wallets—and purchase another bag entirely. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago
Marketing Currents

Red Lobster Changed Its ‘Endless Shrimp’ Promotion After Losing $11 Million in One Quarter — Now It’s Hauling Out Another All-You-Can-Eat Deal

It’s been a rough time for Red Lobster following a costly “endless shrimp” deal that contributed to some serious losses. Click here to read the story from entrepreneur.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago
2.2 - What is SEM

Major League Soccer Unveils the “Our Soccer is Calling” Campaign

Major League Soccer today unveiled the “Our Soccer is Calling” brand campaign for the 2024 MLS season. This year’s campaign celebrates the stars, the fans and the communities that makes MLS unique and unlike any other sports league. Click here to read the story at mlssoccer.com. Discussion Questions:

By Chris Lindauer, 1 year02/24/2024 ago
11.3 - Social Issues in SEM

Players can start opting in to new EA Sports game

For over 11,000 college football players, Thursday will be the first chance to opt in to EA Sports’ new college football game, EA Sports College Football 25, and get paid for it. Click here to read the story at espn.com. Discussion Questions:

By Chris Lindauer, 1 year02/24/2024 ago
3.1 - Broadcast Rights & Ratings

Why Apple is using its marketing muscle to hype new Major League Soccer season

It’s fitting that the 2024 Major League Soccer (MLS) season will kick off on February 21 with a game featuring Lionel Messi and Inter Miami. The (arguably) greatest player of all time and his pink-clad teammates face Real Salt Lake to start the second full season of MLS’ 10-year, $2.5 Read more…

By Chris Lindauer, 1 year02/24/2024 ago
3.1 - Revenue

Major League Soccer’s Most Valuable Teams 2024

In January, as Inter Miami arrived in El Salvador for its first preseason match of 2024, hundreds of cheering fans greeted the team’s convoy of pink buses, jostling past one another just to catch a glimpse of, arguably, the most famous athlete on the planet, Lionel Messi. Click here to Read more…

By Chris Lindauer, 1 year02/24/2024 ago

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