Competitive Edge - Sports & Entertainment Marketing News

Players can start opting in to new EA Sports game


For over 11,000 college football players, Thursday will be the first chance to opt in to EA Sports’ new college football game, EA Sports College Football 25, and get paid for it.

Click here to read the story at

Discussion Questions:

  1. What is NIL?
  2. What is EA Sports offering to college football players in exchange for allowing them to appear in EA Sports College Football 25?
  3. What does it mean for a player to “opt in” to the game?
  4. Do you think it is important for EA Sports to use the likeness of actual college football players for the game to be a success? Why or why not?
  5. Do you think EA Sports is offering enough NIL compensation to the 11,000 college football players who could appear in the game? Why or why not?
  6. According to this story, what other NIL opportunities might EA Sports have for college football players next season?
  7. What is licensing as it relates to the business of sports?
  8. Why is licensing important to EA Sports with its various sports video game titles?
  9. Do you think EA can use the names and logos of college football teams in the game without a license? Why or why not?
  10. How do you think the NCAA and its college athletic programs benefit from licensing?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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