Phil Mickelson sees a positive future between players from the PGA Tour and members of LIV Golf in the wake of Rory McIlroy’s move this week to cool already declining tensions between the parties. Click here to read the story at reuters.com. Discussion Questions:
Peloton will develop custom content for TikTok as part of a new agreement with the popular social media app, according to a press release. Click here to read the story at marketingdive.com. Discussion Questions:
Morning Consult calculates the difference between the share of consumers who were considering purchasing from a brand in October 2023 and the same share in January 2023. Click here to read the story at thehustle.co. Discussion Questions:
The Consumer Electronics Show (CES) is the world’s premier consumer tech trade show, a melting pot of cool innovations, marketing hype, and futuristic visions. Every year, CES becomes a battleground for emerging technologies and a showcase for the next big thing. Click here to read the story at thedrum.com. Discussion Read more…
Online sales had a record holiday shopping season, according to the latest data from Adobe Analytics. Consumers spent $222.1 billion online, helped by shopping via smartphones and a surge in Buy Now, Pay Later (BNPL). Click here to read the story at fastcompany.com. Discussion Questions:
After a busy holiday season of hosting, toasting and just go-go-going, there’s nothing better or more rewarding than reclining into a peaceful January. But will friends and family recognize and respect your much-needed downtime? Click here to read the story at prnewswire.com. Discussion Questions: M1L3 (Branding):
Sidney Crosby still remembers walking through the tunnel at Ralph Wilson Stadium over 15 years ago, experiencing what Buffalo Bills players experienced every home game. He still remembers the snow floating down on the temporary rink constructed on the field, where the Pittsburgh Penguins defeated the Buffalo Sabres on New Read more…
Who knew eating your mascot on live TV could help drive sales. That’s precisely the gamble the marketing team behind Pop-Tarts took during a college football bowl game Thursday. Click here to read the story at fastcompany.com. Discussion Questions:
As I always say, the games are just the storefront of the NFL; the real work is done behind, around and inside the games. And while the games occur during five months each year, the business of the NFL inexorably marches on, in-season and offseason, with never-ending issues. Click here Read more…
Amazon Prime Video users will notice a new addition to the streaming service in the new year: advertisements. Click here to read the story at people.com. Discussion Questions: