Marketing Currents - Business and Marketing Current Events

ChatGPT was 2023’s fastest-growing brand


Morning Consult calculates the difference between the share of consumers who were considering purchasing from a brand in October 2023 and the same share in January 2023.

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Discussion Questions:

  1. What is a brand?
  2. What does it mean for a brand to be growing?
  3. According to this story, how does Morning Consult calculate which brands are the fastest-growing?
  4. Why would a company care if its brand was growing?
  5. What is the fastest-growing brand?
  6. Are you surprised to see an AI brand as one of the fastest-growing? Why or why not?
  7. What was the second fastest-growing brand on the list?
  8. According to this story, what are two factors that helped that brand to rank so highly on this list?
  9. What is brand trust?
  10. Why is that important to a business?
  11. According to this story, what did Zelle do to increase brand trust among consumers?
  12. What percentage of consumers say they trust AI, based on information from this story?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.