Marketing Currents - Business and Marketing Current Events

BNPL shopping explodes as mobile holiday sales overtake desktop for the first time


Online sales had a record holiday shopping season, according to the latest data from Adobe Analytics. Consumers spent $222.1 billion online, helped by shopping via smartphones and a surge in Buy Now, Pay Later (BNPL).

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Discussion Questions:

  1. What is financing?
  2. Why is it an important function of marketing?
  3. What is BNPL?
  4. How might that represent an example of marketing?
  5. Why would a company offer BNPL options for customers?
  6. What is consumer behavior?
  7. Why is it important for companies to understand consumer behavior?
  8. How might this story represent an example of a shift in consumer behavior?
  9. Why is it important for marketers to study consumer behavior and industry trends?
  10. How might a business respond to this shift in consumer behavior from a marketing perspective? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.