After scouring the world’s biggest tech show for all the most innovative products we could find, we’ve settled on a list of the best ones from CES 2023. Our team found lots of gadgets that we were interested in and some that we might even buy or recommend later this
At CES, the consumer tech industry’s big tech show, L’Oréal unveiled two new digital products designed to help with a traditionally analog task: applying makeup. Click here to read the story at fastcompany.com. Discussion Questions:
JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion. Click here to read the story at chainstoreage.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to retailers like JCPenney? What is consumer engagement? What is social media marketing? How might social media marketing help to
South Dakota’s Mount Rushmore parade float will stay parked during this year’s Macy’s Thanksgiving Day Parade, sidelined by a marching band. Click here to read the story at blackhillsfox.com. Discussion Questions: What is Macy’s Thanksgiving Day Parade? Why does Macy’s host the parade? How much do you think the parade
Steve Jobs famously induced John Sculley to quit his job at Pepsi and become the CEO of Apple by asking him if he wanted to keep selling sugar water or if he wanted to change the world. Click here to read the story at macworld.com. Discussion Questions: What is innovation?
More than eight decades after the beverage was founded in the hills of Tennessee, Mtn Dew is taking over the Adventure Center at Doe Mountain, the main entry point to 8,600 acres of mountain wilderness that sits outside the town of Mountain City, Tenn. Click here to read the story
Procter & Gamble (P&G) Beauty had debuted its virtual world Beautysphere, allowing visitors to virtually interact with the brand’s beauty portfolio through live and simulated content. Click here to read the story at fashionunited.com. Discussion Questions: What is a brand? Who is P&G? Who is P&G Beauty? What is the
During CES 2022, Samsung is extending sustainability measures pioneered in its mobile and audio divisions to its appliances and TVs to make its products even more eco-friendly. Click here to read the story at cnet.com. Discussion Questions: What is sustainability? What is an eco-friendly product? Why is sustainability important to some brands? Do you think
There will be two Pokémon giant balloons in the 2021 Macy’s Thanksgiving Day parade. The Pokémon Company International and Macy’s today revealed the new balloon design that features Pikachu and Eevee on a giant Poké Ball-inspired sled and dressed in cold-weather apparel. Click here to read the story at pennlive.com. Discussion Questions: What is
Uno was the top-selling brand in the games and puzzles category during the first nine months of last year, according to NPD Group research cited by Mattel. The company’s latest marketing push suggests it plans to parlay this recent popularity into an expansive 50th anniversary campaign that also includes a