Competitive Edge - Sports & Entertainment Marketing News

Caitlin Clark-onomics and the new era of profitability in college sports


* Teacher Note: Consider sharing the “Clarkonomics” infographic in class to help steer any class discussion around this news story. You can download the infographic from the “Bonus Content” section of the website, accessible from your “My Account” page.

Cailtin “Clarkonomics”

Caitlin Clark made history Thursday as women’s college basketball’s all-time leading scorer. The Iowa star is also an economic powerhouse, putting a spotlight on the multi-million dollar earning potential of some athletes in a new era of profitability in college sports.

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Discussion Questions:

  1. What is NIL?
  2. How has NIL changed the landscape of college sports?
  3. Why is NIL such a polarizing topic in sports?
  4. In your opinion, should there be more regulation with NIL deals in college sports? Why or why not?
  5. This story suggests that NIL is especially empowering for female athletes. How so?
  6. What are three examples of brands that currently have deals with Caitlin Clark?
  7. Why would those brands (and others) want to partner with the Iowa star?
  8. Caitlin Clark has become one of the biggest names in all of sports, not just women’s college basketball. Do you think most other college athletes can attract NIL partners the way she can? Or share the same level of earning potential? Why or why not?
  9. What are demographics?
  10. What demographic can a deal with Caitlin Clark help a brand to reach?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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