Competitive Edge - Sports & Entertainment Marketing News

Formula 1 grew too fast. Now its new fans are tuning out.


Thanks to a little show called Drive to Survive, as well as fresh ownership by way of Liberty Media, Formula 1 has never been more popular.

Click here to read the story at

Discussion Questions:

  1. What is Formula 1 (F1)?
  2. What is a marketing plan?
  3. What is ‘Drive to Survive’ and how did it help to boost the popularity of F1 in the United States?
  4. Why is the United States market important to F1?
  5. Why do you think a marketing plan would be important to help F1 establish a strategy for cultivating a U.S. fanbase?
  6. How have races like the Miami Grand Prix and Las Vegas Grand Prix helped F1 to grow?
  7. What else has happened that led to F1’s significant and rapid U.S. growth?
  8. This news story suggests that not all F1 business strategies are “fan friendly.” What does that mean and why is that important?
  9. What are demographics?
  10. Based on what you learned in this story, how would you describe the demographics of the typical U.S. Formula 1 fan?
  11. According to this story, F1 officials suggested the Las Vegas Grand Prix event would generate more than $1 billion in economic impact. However, that figure may have been over-inflated. How so?
  12. The headline of this story suggests that F1 grew too fast. How is that possible and what is the fallout from growing too quickly?
  13. What can F1 do to get back on track? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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