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11.3 – Crisis Management, Ethics & Social Issues

1.5 - Market Segmentation

Skechers signs Harry Kane, plans soccer debut

Skechers is launching its first soccer cleats in the United Kingdom and Europe in September, the footwear company announced last week. The shoe is called the SKX_01, according to a press release. Click here to read the story at retaildive.com. Discussion Questions:

By Chris Lindauer, 2 years09/04/2023 ago
11.1 - Functions of Communications

Colorado becomes the latest team to sport social media handles on jerseys

They aren’t the first and they won’t be the last college football program to do this, but Deion Sanders and Colorado continue to showcase an innate ability to stand out. Click here to read the story at athlonsports.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
11.1 - Publicity

2025 NFL draft: Green Bay Packers expect statewide economic impact

The countdown to the 2025 NFL draft in Green Bay has begun, and the Packers said the few days in Green Bay will economically impact the state for years to come. Click here to read the story at fox6now.com. Discussion Questions:

By Chris Lindauer, 2 years05/28/2023 ago
11.1 - Functions of Communications

Wembanyama gives Spurs immediate boost in interest, ticket sales, merch and more

The Spurs’ ticket staff had a watch party for the NBA Draft Lottery in the bowels of the AT&T Center on Tuesday night. Click here to read the story at kens5.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
11.1 - Functions of Communications

NFL schedule release has become giant marketing deal

The biggest day on the NFL calendar for social media departments at the 32 teams isn’t a game, the draft or the start of free agency. It is schedule release day. Click here to read the story at altoonamirror.com. Discussion Questions:

By Chris Lindauer, 2 years05/13/2023 ago
11.1 - Functions of Communications

Foot Locker teams up with Puma and Reebok for annual autism awareness campaign

“Be Seen” this April in Foot Locker, Puma and Reebok’s campaign in recognition of World Autism Awareness Month. Click here to read the story at news.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
10.1 - Fan Experience

Portland Trail Blazers unveil new mascot: a Bigfoot named Douglas Fur 

The Blazers unveiled a new Bigfoot mascot Tuesday night at the Moda Center, digging up and re-imagining a forgotten relic from the past to partner with Blaze the Trail Cat for games, community events and other public appearances. Click here to read the story at seattletimes.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago
11.1 - Publicity

This baseball team chose an exploding whale as its new identity

For four games only, the Eugene Emeralds will re-brand and become the Eugene Exploding Whales. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago
11.1 - Functions of Communications

The marketing behind the six-figure gift bags given to Oscar nominees

Since 1999, Lash Fary has been curating (very expensive) Hollywood award show gift bags via his company, Distinctive Assets—and making headlines for it. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 2 years03/05/2023 ago
11.1 - Functions of Communications

M&M’S ‘rebrands’ as Ma&Ya’s as Super Bowl stunt unfolds via Maya Rudolph teaser ads

M&M’S says it’s renaming its candy Ma&Ya’s – or at least that’s what it would have consumers believe, per its latest teaser.  Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 2 years01/29/2023 ago

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