Competitive Edge - Sports & Entertainment Marketing News

Portland Trail Blazers unveil new mascot: a Bigfoot named Douglas Fur 


The Blazers unveiled a new Bigfoot mascot Tuesday night at the Moda Center, digging up and re-imagining a forgotten relic from the past to partner with Blaze the Trail Cat for games, community events and other public appearances.

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Discussion Questions:

  1. Why do sports teams have mascots?
  2. How can they use mascots in marketing?
  3. How might a mascot represent a sports team’s brand?
  4. Based on what you learned in this news story, why did the Trail Blazers introduce a second mascot?
  5. Why is the mascot a Bigfoot character? Why did they name it Douglas Fur?
  6. What does that have to do with branding?
  7. Why are mascots valuable to a sports team from a community relations perspective?
  8. What is the game day experience?
  9. Why is it important to sports teams?
  10. How do you think mascots contribute to the game day experience?
  11. How did that influence the Blazers’ decision to introduce a second mascot?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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