Competitive Edge - Sports & Entertainment Marketing News

This baseball team chose an exploding whale as its new identity

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For four games only, the Eugene Emeralds will re-brand and become the Eugene Exploding Whales.

Click here to read the story at cnn.com.

Discussion Questions:

  1. What is a brand?
  2. Are the Eugene Emeralds a brand?
  3. What is rebranding?
  4. Why do you think the Emeralds are rebranding?
  5. Why do you think they are rebranding as the Exploding Whales?
  6. What is publicity?
  7. How might the Emeralds franchise benefit from the publicity generated by this short-term rebrand?
  8. Why do you think they are only rebranding for four games?
  9. What is an industry trend?
  10. Why do you think rebranding promotions like this one are such a popular trend with Minor League Baseball teams?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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