With the NHL Stanley Cup playoffs deliveries already at a record high, the league now has a rare chance to own the sports media landscape for the next five nights. Click here to read the story at sportico.com. Discussion Questions:
The joint venture of Disney/ESPN, Fox Corp. and Warner Bros. Discovery to package together a sports streaming bundle has a name — Venu Sports. Click here to read the story at variety.com. Discussion Questions:
An ad for AT&T titled “What A Pro Wants” is being dubbed by some as “the worst commercial in history” after airing excessively, but maybe that is what the phone and internet provider wanted. Click here to read the story at usatoday.com. Discussion Questions:
There are several sonic standouts from this year’s Super Bowl: Usher singing his greatest hits at the halftime show, Travis Kelce shouting “Viva Las Vegas” into a microphone after the Kansas City Chiefs claimed their trophy, Arnold Schwarzenegger saying “neighbaaa” in the State Farm commercial, and, of course, the Temu Read more…
Milk’s favorite cookie is back for America’s favorite sport. After an 11-year hiatus, Oreo will once again advertise in this year’s Super Bowl. Click here to read the story at marketingbrew.com. Discussion Questions:
Mars flagship candy brand M&M’s will return to the Super Bowl with a new spot that will air during the first commercial break in the first quarter of the game on Feb. 11, 2024, according to a press release. Click here to read the story at finance.yahoo.com. Discussion Questions:
Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. Click here to read the story at adweek.com. Discussion Questions:
For the first time in NFL history, the league will broadcast a postseason game exclusively on a streaming service. Saturday’s nightcap of the Super Wild Card Weekend doubleheader on the NBC platforms will be exclusively on the streaming service Peacock, not on free over-the-air television. Click here to read the Read more…
Amazon Prime Video users will notice a new addition to the streaming service in the new year: advertisements. Click here to read the story at people.com. Discussion Questions:
I just experienced something completely new as a sports fan on Friday. No, I didn’t get to see the Seattle Mariners win a World Series. No, I didn’t make a hole-in-one on the golf course. Click here to read the story at geekwire.com. Discussion Questions: