Competitive Edge - Sports & Entertainment Marketing News

NBA fans are over the ‘What A Pro Wants’ commercial, but maybe that’s what AT&T wanted


An ad for AT&T titled “What A Pro Wants” is being dubbed by some as “the worst commercial in history” after airing excessively, but maybe that is what the phone and internet provider wanted.

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Discussion Questions:

  1. What is product endorsement?
  2. Which NBA players are featured in the AT&T “What A Pro Wants” commercial?
  3. Which team do they play for?
  4. Why would AT&T want to feature NBA players in a commercial?
  5. What is AT&T promoting with this commercial?
  6. How do you think they determined which players to feature as part of this campaign?
  7. Have you seen the commercial? If so, what do you think of it?
  8. Can you think of any other examples of commercials that you, your friends, or family members might be sick of seeing?
  9. Do you think fans would be as annoyed by the commercial if it hadn’t been aired excessively? Why or why not?
  10. One analysis featured in this news story suggests that annoying fans might be part of AT&T’s bigger strategy as part of this campaign. Why?
  11. What is publicity
  12. It has been said that “any publicity is good publicity.” Do you agree? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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