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3.1 – Broadcast Rights & Ratings

11.3 - Social Issues in SEM

NCAA and ESPN ink 8-year, $920 million media rights deal

The NCAA and ESPN have reached a new eight-year media rights deal worth more than $115 million annually, as the value of sports media rights reaches new heights. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 1 year01/14/2024 ago
2.3 - The SEM Product

College Football Playoff expansion to 12 teams in 2025 and beyond, explained

This is the final year we’ll need to deal with controversy when it comes to selecting the College Football Playoff. Okay, that’s probably not true — but 2024 will be the last year we’ll have to deal with talk of “snubs” as profound as Florida State being left out of Read more…

By Chris Lindauer, 1 year01/07/2024 ago
2.2 - What is SEM

The NBA has ‘hideous’ new courts. People are tuning in to watch

From the Chicago Bulls’ bright red courts to the New Orleans Pelicans’ purple and neon green scheme, bold — and highly polarizing — basketball court designs are helping the NBA draw viewers for its first-ever regular season tournament. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
2.1 - Sports & Entertainment Industry

We watched — and shopped — Amazon’s first Black Friday NFL broadcast

I just experienced something completely new as a sports fan on Friday. No, I didn’t get to see the Seattle Mariners win a World Series. No, I didn’t make a hole-in-one on the golf course. Click here to read the story at geekwire.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
11.3 - Social Issues in SEM

Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet

Hellmann’s will return to the Super Bowl for the fourth consecutive year with another spot centered on its program combating food waste, according to news shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
2.6 - Advertising

Amazon’s Black Friday NFL Game Plan Includes Special Deals, Product Drops

Amazon will be encouraging holiday shopping during Prime Video’s NFL telecast on Black Friday (November 24). Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago
11.1 - Publicity

Ranking NBA’s top 5 ‘City Edition’ uniforms ahead of the 2023-24 in-season tournament

The NBA unveiled all 30 “City Edition” Jerseys for the 2023-24 season on Thursday. The alternate looks will draw even more attention this year as they’re set to debut during the inaugural in-season tournament that tips off Friday. Click here to read the story at yahoo.sports.com. Discussion Questions:

By Chris Lindauer, 2 years11/05/2023 ago
2.6 - Advertising

World Series was least-watched Fall Classic in TV history

The Texas Rangers 5-0 victory over the Arizona Diamondbacks for their first championship on Wednesday night drew the largest audience of this World Series. However, it was not enough to prevent the five-game series from being the least-watched Fall Classic in recorded TV history. Click here to read the story at espn.com. Discussion Questions:

By Chris Lindauer, 2 years11/05/2023 ago
2.6 - Advertising

Sports programming still dominates TV, and Netflix is leaning more into it

Whether it’s streaming or traditional TV, sports keep audiences coming back to their screens — and Netflix is working on getting more into the game. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
1.4 - Target Markets

Cricket in the Olympics? 2028 Games will feature sport for the first time in a century

When the International Olympic Committee signed off on five new sports for the 2028 Summer Games at a meeting in Mumbai on Monday, much of the attention in the U.S. revolved around the inclusion of flag football, or lacrosse, or the return of baseball and softball. Click here to read Read more…

By Chris Lindauer, 2 years10/20/2023 ago

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