Competitive Edge - Sports & Entertainment Marketing News

The NBA has ‘hideous’ new courts. People are tuning in to watch


From the Chicago Bulls’ bright red courts to the New Orleans Pelicans’ purple and neon green scheme, bold — and highly polarizing — basketball court designs are helping the NBA draw viewers for its first-ever regular season tournament.

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Discussion Questions:

  1. What is marketing?
  2. Why is marketing important in sports?
  3. Why is marketing important to the NBA?
  4. What is the NBA’s “in-season tournament”?
  5. Why do you think the NBA decided to introduce the in-season tournament?
  6. What might that have to do with marketing?
  7. Why do you think they have different courts for the in-season games than other regular season games?
  8. How might that represent marketing?
  9. How might the in-season tournament help to improve the overall NBA product?
  10. According to this story, how much did each player on the winning team receive?
  11. Why do you think the NBA is offered so much prize money to players for winning the tournament?
  12. What is sponsorship?
  13. What is sponsorship inventory?
  14. If you watched any of the in-season tournament games, you would notice floor decals representing a variety of businesses and brands. How might that represent an example of sponsorship inventory?
  15. Why might a business or brand want its logo on a NBA basketball court?
  16. How might the different color courts, regardless of whether fans like them or not, benefit a sponsor who has their logo placed on the playing surface?
  17. Ratings for the in-season games were up when compared to regular season games from last year at this time. What are ratings, and why are they important to the NBA?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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