Competitive Edge - Sports & Entertainment Marketing News

World Series was least-watched Fall Classic in TV history

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The Texas Rangers 5-0 victory over the Arizona Diamondbacks for their first championship on Wednesday night drew the largest audience of this World Series. However, it was not enough to prevent the five-game series from being the least-watched Fall Classic in recorded TV history.

Click here to read the story at espn.com.

Discussion Questions:

  1. What are broadcast rights?
  2. Why do you think the broadcast companies invest millions in the broadcast rights to live sports?
  3. What are ratings?
  4. Why are ratings important to broadcast companies?
  5. Why are ratings important to MLB?
  6. What is advertising?
  7. Why are ratings important to advertisers?
  8. Why might a business or brand be interested in advertising during the World Series?
  9. Who do you think might be disappointed in the low ratings for this year’s World Series?
  10. Why do you think ratings were so low for this year’s World Series? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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