Competitive Edge - Sports & Entertainment Marketing News

Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet


Hellmann’s will return to the Super Bowl for the fourth consecutive year with another spot centered on its program combating food waste, according to news shared with Marketing Dive.

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Discussion Questions:

  1. What is advertising?
  2. Why do businesses and brands advertise?
  3. What are the different advertising channels?
  4. Why might a business want to advertise on TV instead of on a billboard or on the radio?
  5. Why do businesses want to advertise during the Super Bowl?
  6. What are ratings?
  7. What kind of ratings do you think the Super Bowl gets?
  8. How might that explain how Super Bowl broadcasters can charge so much for commercials?
  9. What is sustainability?
  10. Why is that such a popular positioning strategy for marketers?
  11. Is food waste a sustainability issue?
  12. What is Hellmann’s promoting in its Super Bowl commercial this year?
  13. Why do you think they are promoting that?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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