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5.1 – The Marketing Plan

1.2 - Functions of Marketing

MoviePass reboot: Here’s what to know about the latest plans, options, and credit system

Moviegoers rejoice: MoviePass is back for yet another showing. The company just announced its new points-based system, which will allow users to earn points for every film they see, along with a tiered approach, letting them choose from several plans. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years05/28/2023 ago
11.1 - Publicity

WNBA Tests Toronto Market for Expansion With Preseason Clash

On Saturday afternoon, the WNBA will play its first-ever game in Canada in front of a sold-out crowd of nearly 20,000 fans in Toronto’s Scotiabank Arena, home of the NBA’s Raptors. The preseason clash between the Minnesota Lynx and Chicago Sky will serve as both preparation for the teams before the start of the W’s 27th campaign Read more…

By Chris Lindauer, 2 years05/21/2023 ago
3.2 - Entertainment Biz Fundamentals

Box Office: ‘Guardians of the Galaxy 3’ Kicks Off Summer Movie Season With $114 Million Debut

“Guardians of the Galaxy Vol. 3,” the conclusion to Marvel’s trilogy about an extraterrestrial crew of misfits, kicked off with $114 million in its domestic box office debut.  Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
11.1 - Functions of Communications

From quarterback to culture: What do the Commanders’ new owners need to fix?

Shortly after buying the NHL’s New Jersey Devils, Josh Harris explained why. “What we’ve done is buy good companies,” he told NJ.com in 2014, “good franchises that have a reason to exist but for whatever reason may have some financial difficulties or need some new leadership.” Click here to read the Read more…

By Chris Lindauer, 2 years04/22/2023 ago
2.2 - What is SEM

Mariners’ Julio Rodriguez is star MLB needs

That’s the fast version of the Julio Rodríguez story. It is apropos to the Mariners’ center fielder and the way baseball will be played this year. Julio is fast. Fast runner. Fast talker. Fast learner. Fast tracked. Click here to read the story at si.com. Discussion Questions:

By Chris Lindauer, 2 years04/16/2023 ago
1.2 - Functions of Marketing

Pokémon Sleep, which you play by sleeping, is out this year

The Pokémon Company has finally revealed some details on its most anticipated product: Pokémon Sleep.  Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
1.5 - Market Segmentation

NFL expansion: League looks to create international division in coming years, per report

If the NFL is considering expansion and adding more franchises, the league is going to look outside the United States for its next venture. Click here to read the story at cbssports.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
2.1 - Sports & Entertainment Industry

Apple’s plan to spend $1 billion per year on movies means more theatrical releases

CODA aside, Apple TV Plus has yet to really become synonymous with hit movies the way the company clearly wants it to.  Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years04/01/2023 ago
1.4 - Target Markets

ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness

With the NCAA Women’s and Men’s March Madness tournaments currently underway — until March 26 — brands are looking to engage with college basketball fans through social media and connected TV. Click here to read the story at digiday.com. Discussion Questions:

By Chris Lindauer, 2 years03/19/2023 ago
1.7 - Market Research

What’s in a Name? Inside the Art and Science of Crafting the Perfect Movie Title

In 2021, Paramount was testing a new movie called “Something’s Wrong With Rose” — a supernatural horror film about a therapist named Rose who loses touch with reality after witnessing a patient’s bizarre suicide.  Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 2 years03/19/2023 ago

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