Competitive Edge - Sports & Entertainment Marketing News

WNBA commissioner outlines transformative plan to pivot league from ‘survive to thrive’


DIANA TAURASI SPREAD her arms wide and turned toward the crowd. The WNBA superstar had just scored a playoff career-high 37 points while playing on a bum ankle. She was trending on social media. At 39 years old, Taurasi gifted the fans a vintage-style performance against the Las Vegas Aces. Taurasi’s Phoenix Mercury were headed home, tied 1-1 in the semifinal series.

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Discussion Questions:

  1. What is a marketing plan?
  2. Why is it important for sports leagues like the WNBA to include both short and long term strategies in a marketing plan?
  3. How would you describe the WNBA’s “transformative” plan?
  4. What does it mean to “pivot from survive to thrive” as alluded to in the headline of this news story?
  5. If you were a marketing professional working for the WNBA, what would you suggest the league do from a marketing perspective to help the league to continue to grow? Be prepared to share your ideas in class.
  6. What is leadership?
  7. Why is leadership important in the business of sports and entertainment?
  8. How important has leadership been to the WNBA’s recent success?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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