Competitive Edge - Sports & Entertainment Marketing News

Pickleball brands and organizations are using modern marketing moves to expand the sport beyond boomers


Pickleball is not only your parents’ sport anymore. The game, a paddle sport similar to tennis, is often associated with retirement homes or country clubs. After a spike in popularity during the pandemic, however, pickleball has gone mainstream.

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Discussion Questions:

  1. What is pickleball?
  2. Have you ever played the sport?
  3. Have you ever watched the sport being played?
  4. How do you think young sports fans view pickleball?
  5. This news story suggests that pickleball has “gone mainstream.” What does that mean?
  6. What is a demographic?
  7. How would you describe the “boomer” demographic?
  8. The headline reads “Pickleball brands and organizations are using modern marketing moves” to reach a wider audience. What is one example?
  9. What types of brands might be interested in aligning with the sport of pickleball? Why?
  10. What is leadership?
  11. Why is leadership important if the sport of pickleball wants to continue to grow?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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