Competitive Edge - Sports & Entertainment Marketing News

Formula One racing is gaining traction in the United States, and an emerging fan base is along for the ride


One fan received tickets for Father’s Day, and one came to see Lewis Hamilton race. Another made the 1,000-mile trip from Georgia to fulfill a lifetime dream.

They all joined an estimated 140,000 at Circuit of the Americas for Sunday’s U.S. Grand Prix, contributing to a sellout crowd that reflected the growth of Formula One racing in a country that executives view as critical to the sport’s development.

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Discussion Questions:

  1. What is Formula One?
  2. Who is Lewis Hamilton?
  3. What is a global product?
  4. Is Formula One a global product? Why or why not?
  5. Why do you think Formula One is less popular in the United States than in other countries around the world?
  6. What is competition for the entertainment dollar?
  7. How might this story represent that concept?
  8. How might this story represent an example of industry growth?
  9. According to this story, Formula One racing is gaining popularity in the U.S. Why do you think that is?
  10. What types of marketing could help Formula One to continue to gain new fans in the United States? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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